When you are in the process of creating your business brand identity, or even you are thinking about giving it a refresh. It’s too important to visually represent your company’s values and goals integrally.
For that, you first need to know what brand identity means; This concept refers to the set of characteristics representing a company. It includes branding, benefits, history, values, and philosophy. You could say they’re the elements that characterize a business, what makes it unique, its DNA, and its personality.
Now that you understand the concept, let’s see what you should consider when creating the identity for your business.
Be clear about the mission and values that make up your business.
As part of your company’s brand philosophy, you should discuss the company’s goals, corporate values, and differentials.
What things, goals, and principles represent you?
To help you answer these questions, you can review the history of your company, including surveys of collaborators or close people. If you are just starting your business, this is the best time to start creating the map that will identify you in the market.
Integrate the DNA of your business through a corporate image or branding process
Once you have defined your philosophy, it must be visually represented through branding to create an authentic brand identity. First, pick the colors, fonts, and symbols that can converse with your business. After that, you will generate a distinctive seal that will position you in the market and in the mind of your target audience.
Tip: Don’t confuse the concept of a corporate image with corporate identity. Identity is everything we discuss in this article, while an image is defined only in point 2.
Define the target audience of your business and their needs to establish the channels where you will have a presence
Knowing which people you want to reach makes it much easier to understand where you can position yourself. Digital channels such as websites, social networks, and physical places if your business requires them. Ensure that the strategy you implement for both is a pleasant experience for your target audience.
Take care of your communication
Considering the previous points, the rules in this part must be consistent and clear; search for coherence and homogeneity in your communication, brand, and the channels it is located in. Don’t forget that having a well-defined corporate identity will give you a solid foundation to successfully meet the goals of your business.