As Pride Month comes into full swing, more and more businesses want to leverage the opportunity to support the LGBTQ+ community. And this happens for two reasons:
Because it is the right thing we all must do, of course.
But also, clients tend to be more loyal to genuinely inclusive brands.
“Our data tells us that high-growth brands (defined as those with annual revenue growth of 10% or more) are more frequently establishing key performance metrics for diversity, equity, and inclusion (DEI) objectives than their lower-growth competitors.” — Deloitte Insights.
But that comes with a caveat — “genuine” is a cornerstone. Forceful inclusion can ruin a brand’s reputation, especially in our deconstructing day and age.