Let's get closer to the importance of psychology in graphic design
By Published On: April 5th, 2023

We all know that the science of psychology is in charge of studying human behavior, mental processes, and their influence on their day to day. But also, psychology in graphic design is essential to creating more effective and attractive customer experiences.

For this reason, in this post, we will explore how psychology can influence graphic design and how designers use it to create more compelling brand designs.

The mental process behind visual perception

Perception is the main element of psychology influencing graphic design. It affects how we process visual information to understand how users interact with our brand designs.

Visual perception comprises several main elements: color, shape, size, and texture. In graphic design, we create results that attract attention and convey a message clearly and effectively.

Color perception

Colors directly impact our emotions and feelings and are often used to evoke different moods. For example, red is a color that can convey passion and energy. At the same time, blue can represent calm and serenity, among other things.

When using color psychology in graphic design, choosing the right colors to convey the message you want to communicate is essential. For example, you can use soft and relaxing colors like blue and green to give a sense of tranquility and calm.

Sizes and shapes perception

Shapes can convey different sensations through visual weight. For example, curved shapes can feel soft, while straight and angular shapes can represent strength.

Size is also an essential element of graphic design. Larger objects tend to draw more attention, so it’s necessary to choose the right size so that the elements of the composition have visual weight and purposeful hierarchy. For example, if you want one design element to be the focal point, you can increase its size to make it stand out from the other elements.

Typography perception

Selecting a suitable font has a significant impact on the way users process design information.

For example, a serif typeface can convey a sense of formality and tradition. In contrast, a sans serif typeface can represent modernity and simplicity. Therefore, picking a font that fits the message you want to convey and is easy for users to read is essential.

Psychology of the user

Understanding how users and the general target audience interact with the designs and how they feel about them is crucial.

User psychology comprises several elements: attention, memory, and decision-making.

User attention

Users have a limited attention span, so creating designs that grab attention and hold user interest is essential. Visual elements can draw the user’s attention and guide them to the vital aspects of the graphic piece.

User memory

Users remember information better when it is easy to process and remember. Therefore, it is recommended to use tools such as repetitive patterns or visual associations to help the user remember important information.

User decision-making

Users make decisions based on emotions and feelings, so creating designs that evoke positive emotions and effectively convey the intended message is essential.

Psychology is a powerful tool in graphic design. That is why it is a good idea to use its principles to create useful and attractive compositions that attract the user’s attention and assertively convey the desired message. In addition, understanding how users perceive and process visual information improves the user experience of message design and communication.

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And you, are you already applying these principles in your designs?

Thanks for reading — see you in the next blog entry!

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Written by : Silvana Muñoz Tamayo

Graphic communicator that loves shaping visual ideas from brands with souls. I get to bond with people's needs and beliefs. When I design, I see how we are all connected!

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