The mission of EOY Foundation is to inspire and guide aging out foster youth by empowering them to thrive and live independently with a community of support. They are a team of child advocates whose vision is that every foster youth will have the support and the skills they need to make a successful transition to self-sufficiency and responsible adulthood.
What was the challenge?
EOY Foundation wanted to establish a digital identity on social media and share content that would help increase its reach and value to its users.
The objective is to increase brand recognition and build a community through strategic content with a visual identity and coherence.
What have we done?
- We established a graphic design line according to the corporate image.
- We create content schedules involving different lines of conversation for the target audience.
- We involve content from different axes to increase engagement with the audience.
It was the increase of Facebook followers
It was the increase of Instagram followers
It’s the average engagement on Facebook
It’s the average engagement on Instagram