Madelyn Mackie & Associates is a high-touch, high-engagement, premier career management consulting firm that provides coaching, training, and document creation for those seeking to advance their careers.
They are certified professionals and subject matter experts in the latest standards and techniques for resume writing, digital profiles, interviewing job search strategy, and salary negotiations. Clients receive one-on-one attention, instruction, guidance, and support from their assigned resume writer and career coach. They leave each interaction with a clear, concise action plan for what needs to happen next to move forward and advance their career.
Throughout her many transitions, Madelyn had a knack for breaking down the job search process into manageable action steps and creating templates that were easy to use and showcased the skills and value she would bring to her next role.
The mission of Madelyn Mackie & Associates is to motivate, educate, and empower professionals to activate their career dreams. Their core values are grounded in supporting and helping develop their customers and staff.
What was the challenge?
Improve Madelyn Mackie’s brand recognition and audience on Social Media with an emphasis on Linkedin, considering the ultimate goal of becoming a LinkedIn Top Voice.
Establish an editorial line for Social Media to motivate, educate, and empower professionals about Madelyn Mackie’s services.
Meet the audience and create effective strategies in the future through a consistent content strategy.
What have we done?
- We created and implemented a more appealing graphic identity line that reflects the organization’s identity.
- We incremented all social media metrics increasing exposure, followers, and engagement.
- Madelyn Mackie is getting recognized in the LinkedIn community as a Subject Matter Expert in her industry.