We know that from all audiovisual content types, video is the format we consume the most on social media nowadays. Especially when they are short and eye-catchy – like reels.

Not all videos on social media are attractive, pleasing, and entertaining to watch. Moreover, some do not have good quality in both production and post-production. That is to say that when creating a video for social networks, we must try to shoot videos vertically. So that videos do not get cropped or look too small on the screens of our mobile devices.

Furthermore, we need to consider what content we will record, how it will be recorded, and how all will look appropriate for the audience. And that is how we can show the end user what we genuinely want to express.

The importance of quality on social media videos is even more pressing when increasing the target audience. That is because videos have a greater reach on social media overall. Therefore, the video reach we are talking about will help us achieve a better brand positioning, generate a positive user experience, and create quality content that is entertaining, diverse, and aligns with new trends.

Also, videos tend to generate a better recall in clients. As original videos often get engraved in our clients’ minds. Little by little, this can help us grow our audience and probably gain new clients.

Lastly, in summary, quality content, constancy, variety, and alignment with new trends generate federalization with our brand. It means that our users will start preferring our products, services, and other things we offer over the ones of our competitors.

And all of it thanks to welcoming the current trend of creating quality videos.

FAQ on videos for social media