Any digital marketing strategy begins with a website design since it is where users are directed and are the place where potential customers can know the product, services, and the company.
A website’s usability, loading time, speed, functionality, and SEO, among other factors, have become crucial to achieving customer acquisition, a good user experience, and search engine positioning in recent years.
A beautiful web page calls attention, but a functional one converts. Therefore, user experience (UX) should be considered when developing websites, as it is crucial to have a functional and usable web structure and ensure constant conversions.
Digital consumers constantly browse different platforms to compare the details of the products they will acquire, their advantages and disadvantages, and the benefits a specific company provides.
For that, if you want to stand out in the digital world, your website design must communicate and connect with users’ needs.
But… how can I start a website design with the user experience (UX) in mind?
- Navigation: A simple structure that helps the user navigate and solve problems is always the starting point. For this, the website design has to have a menu and search bar which are clean, attractive, and easily identifiable visually; In addition, in highly dense websites and e-commerce, it is recommended to include a mega menu that allows browsing through categories and subcategories.
- Informational Home Page: This is the face of the website and must be focused on practicality; for this, you must disaggregate the information from the menu in the manner of the landing page so that users can only access information on products, services, added values, lines of business, contact information and links to social networks by scrolling.
- Striking product/service pages: without a doubt, the products or services you offer must be protagonists within the web; for this reason, within a UX web, the product – service pages must concentrate on containing all the information that the client needs and It will be presented clearly and cleanly, avoiding elements that make it feel overloaded.
- Call to action: not having a clear call to action is equivalent to telling your customers that you don’t believe in your products and you don’t think that your product can solve their problems and change their lives. For this reason, we will include clear calls to action that will encourage users to convert.
- Easy payment method: a simple process generates a better user experience. Payment is perhaps one of the processes that should be simplified the most within e-commerce since the effectiveness of the purchase depends on it. This is why transactional websites must rely on a simple, effective payment interface that contributes to reducing shopping cart abandonment.
- Customer reviews: According to different researches, 90% of people are influenced by online comments and appreciations, both positive and negative. So in a website developed for end users, customer ratings and comments will have a unique role that will offer users the attention they deserve and make them visible to new customers.
The user experience is an essential component of website design that meets today’s standards for attracting users. Today, the internet is one of the most effective channels for commercializing B2C, and the users are more demanding.
Establish a usable structure that adheres from interface to content to achieve goals during your website design; this should always be the main idea. A good website is not only for selling (products or services); it’s also a space to share lifestyle experiences and valuable content that must be conceptualized and structured consciously and objectively. And that is what a user experience (UX) website achieves.
We are here to help you if you want to build a website with a defined structure and technology. We can integrate with SEO and SEM strategies and must consider the customer’s UI and UX. At Skytop Digital Services, we love to make things happen!