By Published On: February 20th, 2024

Picture this: you’re standing on the sidelines of a bustling marketplace. On one side, vendors shout to attract customers, each with their unique offerings. On the other, prospective clients and partners weave through the crowd, seeking the best choices. You watch, silent in the din, untapped potential slipping between your fingers.

In the realm of business on LinkedIn, a refusal to actively engage with other businesses from your company page is akin to watching the marketplace without interacting. Curiosity is not enough; action is key. I firmly believe that establishing a robust presence on LinkedIn, not only with industry-related articles and company updates but also through direct interaction with peers, isn’t just a sideline strategy—it’s a game-changer.

The Power of Connections: Why It’s More Than a Click

Benefits of a Business-Linked Nexus

In the digital domain, following other businesses on LinkedIn expands your horizons in immeasurable ways. It’s your foot in the door, inviting potential for partnerships, synergies, and shared customer bases. Visibility is reciprocal: by showing interest, you gain notoriety, and can tap into the follower base of businesses you shadow. Every click is a chance to form a win-win relationship. It’s even easier to reach out in the future as they have been seeing your comments and likes in the past.

Opportunities Abound

The implication is clear: LinkedIn isn’t a solitary stage for monologues of success (or updates of the mundane). It’s a vibrant forum for dialogue, where alliances are forged and knowledge is shared. The more you engage with others, the greater the prospects that will emerge—from guest blogs to co-promotions, the possibilities are as vast as the network itself.

Building a Strong Network: The Nuts and Bolts of Linking Up

Navigating the Realm of Linking

Following businesses on LinkedIn isn’t a haphazard affair—it’s a targeted, methodical process. Start by searching for companies that align with your business philosophies and can complement your services or products. You can even start following your clients and the businesses you want to work with. This way, you can show appreciation for them. Plus! You are getting insights on what they are doing. This is GREAT information.

Engaging with Finesse

Don’t just follow and forget. Engage with the content they post, share insights, and be an active member of the community. Connections made in passing are easily broken; those forged through shared engagement are resilient. Celebrate their winnings and support their losses. CARE!

LinkedIn Groups: The Underrated Frontier

LinkedIn Groups offer a communal space for businesses with similar interests. By participating in these digital meetings, your network multiplies. It’s like attending a conference where everyone speaks your industry language. Start commenting on the groups and post your newsletter in the LinkedIn Groups you follow. If you don’t follow any, it’s time to START DOING IT!

Maximizing Business Success: What Following Other Businesses Does for You

Channeling Industry Intel

By establishing a LinkedIn network that extends beyond your office walls, you tap into a sea of knowledge. Follow industry leaders and competitors discreetly to keep a finger on the market’s pulse. Information is power, and on LinkedIn, it’s in ample supply.

For example, let’s say you’re in the marketing industry. By connecting with marketing professionals from various companies and engaging in discussions, you gain insights into the latest trends, strategies, and best practices. You might come across a post sharing a successful campaign that sparks inspiration for your own projects. The possibilities are endless when you expand your LinkedIn network and leverage the wealth of information available.

Another great example is understanding your clients. Let’s say you are an accountant and already follow your clients’ LinkedIn business page. You see, they are launching a new service, and you know that. There are fiscal implications, higher taxes, etc. It’s when you proactively connect with your client and explain the implications of that new service. That will generate loyalty!

Learning from Luminaries

In the business world, reinventing the wheel is overrated. By observing what successful businesses in your field are doing, you can refine your strategies, learn from their experience, and potentially avoid pitfalls they’ve unmasked.

Addressing Challenges: Navigating the Complexities

Standing Out in the Crowd

It’s no secret that everyone wants to be noticed. Standing out amidst a bevy of followers requires a touch of creativity and a consistent stream of what makes your business unique. Don’t be afraid to show your personality or why you follow a particular path. Authenticity resonates in the digital marketplace just as in the physical realm. When you are commenting on a post, make sure not to use something generic; comment based on the post’s information, this will really start a conversation.

Maintaining Genuine Connections

In a digital sphere saturated with self-promotion, authenticity is the gold standard. Forge connections based on mutual respect and genuine interest. Empty follows without interaction are as futile as remaining mute in the buzzing marketplace. and, of course, DON’T BUY FOLLOWERS! You may even get banned from the platform.

Step-by-step guide from LinkedIn (Feb 2024) on how to follow a business page from your business page:

  1. Log in to your LinkedIn account and navigate to your business page.
  2. On your business page, locate the search bar at the top.
  3. Type in the business page name you want to follow and click enter.
  4. From the search results, identify the correct business page and click on it to visit the page.
  5. Once on the business page, look for the “Follow” button. It is usually located near the top right corner of the page.
  6. Click on the “Follow” button to start following the business page.

Source: LinkedIn Help Center – How to Follow a Company Page (https://www.linkedin.com/help/linkedin/answer/265/following-a-company-page?lang=en)

Conclusion: An Invitation to More

In today’s rapidly evolving business landscape, our decisions will shape our future. Will your business stand out among the crowd on LinkedIn, or will it be forgotten in the archives? LinkedIn is more than just a static business card; it is a dynamic tool for building relationships that can take your ventures to new heights.

Takeaway 1: Embrace a proactive stance and breathe life into your profile. Let your presence be felt beyond the confines of your page.

Takeaway 2: Expand your horizons and connect with others. Your business has the potential to intertwine with others, creating opportunities for growth and success.

Takeaway 3: Investing your time and attention in cultivating relationships on LinkedIn can yield immeasurable rewards. It’s a low-overhead venture that can lead to valuable connections and significant growth.

Hey there, savvy networkers! Still hungry for more tips and tricks to conquer the LinkedIn landscape? We’ve got a goldmine of wisdom just a click away. Scoot over to our blog at Skytop Digital Services, where the path to digital savvy-dom continues.

And why stop there? Let’s get personal and tailor some strategies just for you. Book a free consultation with our team, and we’ll help your business shine like the North Star!

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Written by : Juan Arroyave

I am passionate about making things happen! Most of the time, there is always a way, and I am eager to find it with you! I feel happy to be part of such a fantastic family/team. Let's always aim for happiness!

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